The Maker's May question for today is "Who is your ideal customer?"
Anyone who buys!!!
My ideal situation would be to generate enough income from my etsy shop that I wouldn't have to dip into my Next-Thirty-Years accounts for living expenses. But that's never happened, and it never will. Charity knitting is where I'm at, as well as, in perfect honesty, giving my knits away. I don't know how many students, over the years, complimented my mittens or scarf or hat. and I took it off and handed it to them. The payoff was running into them somewhere later on, and seeing them wearing it.
All that I get from my father, who was a jeweler. He'd offer people "special discounts" if he knew they truly wanted a piece, but were a little strapped for cash. His favorite thing to do was deliver the jewelry to the customer, have the customer say, "Great; how much do I owe you?" Daddy would say, "When you get the bill, you can pay me." Of course, a bill never came.
My mother, who saved and re-used everything, thought he was being reckless and naive, trying to buy people's friendships. Those two were almost unfathomably different, but they had 56 years together.